Campaign: Burger King

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The brief requested us to create an advertising campaign that drives home the proposition: BECAUSE FIRE IS BETTER. Less than a third of 18-24 year olds are aware that every burger king burger is grilled not fried. Our aim is to increase awareness of this issue. 

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Our design rationale for the Burger King campaign was to use the term 'Grill It' as a form of upgrading. Just as how someone would inform you to 'Google it' when seeking information, the solution to an issue would be to "Grill It". 

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Designed by Laura Nelson & Anna Oloyede